Lingerie Makers Get It Out In The Open

Why should you hide something that makes you look and feel better.
Undergarment makers are wondering about consumers wearing sleek shapewear that smooths out their imperfections under their clothers.
Women don't seem to be shy when talking about their Spanx wear.  They boast about having two tummy tuckers on to get into a particularly tight dress.  They wear it like a badge of honor.
Popularity of dresses that are body conscious such as those of Herve' Leger's bandage dresses seen recently on the red carpet has given sharewear (Your mother would have called it a girdle.) an entry into the marketplace where the 29 and 30 somethings shop.

Shapewear To The Next Level

Shapewear manufacturers want the next level for their products to be that of clients wearing their undergarments on the outside as well.
After all, it is pretty enough and opaque enough to be worn as a dress, and it is shapewear that is sexy and when you remove the dress, you have sexy lingerie as well.
A recent tradeshow in New York featured stretchy bondage type underthings repackaged as alternatives to body suits, spandex miniskirts available at the trendy shops.  Other offerings were a slimming metallic tanktop as well as spandex sleeve dresses.
One executive of a shapewear marketing firm said that if you want to wear shapewear as outer wear clothing, it is best to avoid flesh colors.  Nude is still a bit too naked for public viewing.
Spanx is a maker of wildly popular undergarments and is experimenting with fabrics.  It is expected you will see patterned firming tights, with twisted cable knit, argyle and grosgrain for those who want to reveal just a bit at a time.